Travel Bulletin
Travel Bulletin 
In the travel industry, business processes and technology tend to restrict whether companies can easily reduce the costs of extending their product range or selling more flexible products.
With the Office for National Statistics (ONS) having recently announced that the value of the pound has jumped again, hitting a two-year high which at its peak saw it fetching up to $1.65 against the dollar, Myles Stephenson, CEO of my Travel Cash, shares his views on what?s in-store for travel in 2014...
Word-of-mouth and social media topped the list of the most popular marketing tools for attracting new clients according to new research from The Global Travel Group.
A decade ago outsourcing was a new concept; now it is in many industries the norm. Indeed it is a significant part of the global economy: in August 2013 Gartner predicted that the global outsourcing market will grow by 5.4% a year for the next four years, reaching a total value of $288billion.
Squeezed incomes, cuts in corporate travel budgets and flat economic growth have all created a perfect storm for the travel industry since 2008. However, the industry has worked hard to adapt, cut costs, re-shape services and build online offerings. Positive results from industry leaders such as TUI and Thomas Cook point to a resurgent industry and one that is leaner and better able to profit from the improved economic headwinds.
?We are seeing the unstoppable rise and growing importance of mobile marketing, the increasing impact of video advertising and critically the power of RTB/programmatic buying,? said Stephen Taylor, VP & MD, International at Sojern. ?All three are very important. But the coming big topic is not one of these in isolation, but rather how they come together: developing and using better cross-platform/cross-device targeting and performance measurement is the next big step on the journey.?
It is well-known that growing competition in the travel market leads to a greater need for additional revenue streams. Ancillary services now being offered to consumers throughout the purchase process and beyond. In this article, Nigel Bramwell, CEO of Voiamo, explores the need for add-on services that are not one-offs, but that build long term relationships with customers.
Welcome to the Training section of the Travel Bulletin Online website. On this page we feature invaluable articles from respected Travel Training Professionals that will help improve your work skills and so develop your career. Learn from the experts!
You can also link through to a calendar of forthcoming training events to see what free training is currently on offer in your geographical region.
We are in the process of developing our own Travel Bulletin Online Learning Zone, so watch this space!
If you have any suggestions about our training section or have some training features or events you feel we should feature then please email training@travelbulletin.co.uk.
Welcome to the Training section of the Travel Bulletin Online website. On this page we feature invaluable articles from respected Travel Training Professionals that will help improve your work skills and so develop your career. Learn from the experts!
You can also link through to a calendar of forthcoming training events to see what free training is currently on offer in your geographical region.
We are in the process of developing our own Travel Bulletin Online Learning Zone, so watch this space!
If you have any suggestions about our training section or have some training features or events you feel we should feature then please email training@travelbulletin.co.uk.
