Research from Fred. Olsen reveals itinerary & destination more important than price
Fred. Olsen Cruise Lines has conducted a survey of its guests post-cruise to determine their motivation in booking, and has found that, out of approximately 20,000 responses itinerary and destination are more important factors than the low price of the cruise holiday, scoring 39% and 16% respectively.
An especially busy summer season of sport is now kicking off, and this year in particular, sponsors and partners and the world are in the midst of launching their global marketing activity to capitalise on the incoming buzz.
Those travelling to a meeting or conference on business can feel the pressure, so their travel arrangements really must work. Time is money for business travellers and those in the MICE sector, and our punctuality record shows that we continue to get our passengers to the destination on time more than any other carrier.