Steve Tate, Chairman of Cristal International Standards, looks at how hotel brands can help countries smash stereotypes
A country?s reputation can have a huge impact on its success as a tourist destination. Travellers will often have a preconceived idea about a place, taken from the images presented by media like film and television.
Last year saw a 20% increase in demand for winter sports holidays ? a rise which shows no sign of abating in 2014. But currency rates are likely to play a bigger role than ever before in where families are choosing to hit the slopes...
Within the hospitality and tourism sector, consumers are constantly on the look out for the latest offers and deals. This means that as a hotel, restaurant, attraction or venue owner, you need to provide your customers with the best possible offer available.