According to IDC Futurescape, 75% of developer teams will use AI technology in one or more business applications or services by 2018 - this includes businesses in the travel industry.

Recent years have seen an ongoing rise in customers looking to book their travel online, with last year seeing 76% of Brits booking their holidays on digital platforms.

The airline industry is increasingly dynamic and competitive. Within recent weeks, Monarch, Alitalia and Air Berlin have collapsed, yet we’ve seen Thomas Cook, Jet Airways and Wizz Air all investing in new services. Norwegian has introduced lower cost fares to long haul destinations but has been impacted by rising costs.

As the end of the school holiday beckons, now is the time to be taking stock, planning, and capitalising on your customer’s post summer holiday goodwill, and working towards ways to retain, develop and invest in those customer relationships.