?Cruise Control ? the hygiene awareness that can save your brand? by Jason Burnett, Technical Director of Check Safety First
Fred Olsen is just one of the many cruise lines to have been struck down by an outbreak of gastric illness recently. High profile health and safety disasters, such as food poisoning and the infamous sinking of the Costa Concordia, have caused established brands such as Carnival Cruises to experience plummeting share prices.
The growth of the internet over the past few decades has led to increased efficiencies for the travel sector and for consumers.
The projection of a professional image is vital for all businesses, regardless of the industry you operate in or the size of your business.
It used to be easier for advertisers. When someone purchased a flight, the travel agent was there to sell them a hotel room and car rental.