Recent years have seen an ongoing rise in customers looking to book their travel online, with last year seeing 76% of Brits booking their holidays on digital platforms.

The airline industry is increasingly dynamic and competitive. Within recent weeks, Monarch, Alitalia and Air Berlin have collapsed, yet we?ve seen Thomas Cook, Jet Airways and Wizz Air all investing in new services. Norwegian has introduced lower cost fares to long haul destinations but has been impacted by rising costs.

As the end of the school holiday beckons, now is the time to be taking stock, planning, and capitalising on your customer?s post summer holiday goodwill, and working towards ways to retain, develop and invest in those customer relationships.

Generation Z: raised with technology, fully mobile-native, and the owners of multiple devices - these individuals have an ?I want it now? attitude.

The recent public announcement by the government on the new payment services directive brought conflicting feelings.

The summer months are the busiest time of the year for the travel sector. With school out and summer weather beckoning, July and August see a dramatic spike in people enjoying their well-deserved time off and heading to sunnier climes.