Peter Marsh looks at marketing for success in challenging times
In my previous article I looked at personal attitude. Equally important, however, is your attitude to your business and your readiness to "think outside the box" so that you may not only survive but also thrive.



There is a rather well known tale of two sisters and one orange. Both sisters wanted the orange and were squabbling over who would get it. What could they do?
Over the last couple of years or so we have been looking at the business of selling to customers of what we called ?The Sales Conversation?. Just to remind you, a sales conversation is not the same as an ordinary conversation. Unlike an ordinary conversation which can go in any direction and has no real purpose, a sales conversation has an objective ? that of making a sale ? and it has a structure.