James Maley, travel expert at Tradedoubler, explains what travel agents should be doing to stay competitive on the High Street?
Holidaymakers now have unprecedented levels of information and offers at their fingertips, which is causing a significant shift in how they research and book their trips ? with a particular focus on getting the best price.
Access to the internet can be all too easily taken for granted, even on public transport. The proliferation of netbooks, smartphones and tablets plus widespread development of Wi-Fi networks spanning entire suburbs and city centres have made it easier than ever to get connected, but on some transport forms, even checking your email is just about impossible to do.
Research shows that the influence of women on the travel sector is growing and it is therefore crucial to attract and retain women, both as employees and customers.
Given the very nature of Europe, there?s no better way to travel around the continent than by car. If you have a great car to call your own, you can take in the views on your journey whilst driving down some of the best roads in the world.