Travel gets personal: how to make the most of customer data by Lydia Mar?al, content lead at ORM
Booking a holiday online should be fun. However, it often becomes a chore when a site offers a complicated interface with disorganised drop down menus, multiple pages and the same questions asked to everyone.
More than 1.6 million UK passengers are eligible for compensation, meaning Brits are missing out on more than ?500m in compensation for delayed or cancelled flights, according to data from flightright, the consumer portal for air passenger compensation for delayed, cancelled or overbooked flights.
Having spent years chasing the hard-earned cash of Britains youth market, businesses are now waking up to the fact that consumers aged 50-plus are sitting on a pot of gold.