James Middlehurst, managing partner of ad agency MBA, explains why hotels should befriend social media
Across all industries social media is booming and many marketers are jumping on board, with social media spending on these tools expected to rise massively this year.
Hot on the heels of the January 2012 price hike, the Government has just publicised its plans to increase rail fares by up to 11.2%, around double the rate of inflation, and potentially costing commuters, and business travellers alike, hundreds of pounds in additional fares. In fact, the increase will cost some rail users more than 20% of their annual salary.
In my previous article I looked at personal attitude. Equally important, however, is your attitude to your business and your readiness to "think outside the box" so that you may not only survive but also thrive.
With economic uncertainty still dominating the headlines, it can be easy to think it is all doom and gloom out there. However, there are markets that are fighting back and the escorted coach tour industry is certainly one of them.
Todays customer is more cost conscious than ever and this is having a big impact on the travel and hospitality sector. According to recent research from Mintel, an increasing number of holiday and hotel purchases are being made online, as holidaymakers are increasingly of the opinion that it offers them the best value for money.