Bram Hechtkopf, VP of Business Development and Marketing for Kobie Marketing, discusses how airline loyalty programmes can go beyond the typical points-for-rewards stereotype and deliver experiences

Christopher Elliot, author of the book Scammed: How to Save Your Money and Find Better Service in a World of Schemes, Swindles and Shady Deals, recently wrote a rebuke of airline loyalty programmes in the Huffington Post.
Over recent years consumer behaviour has changed dramatically. Easily available information coupled with the continued economic turmoil has made todays consumers extremely discerning in their choices around travel.
Akin Koc from Anatolian Sky Holidays explains why there?s no better time to visit Egypt than now?