Survey reveals agents are increasingly savvy on mobile searches
Travel agents, cleaners and hairdressers are the best of British when it comes to using mobile search to reach new customers, according to T-Mobile.
A national survey of owners of microbusinesses found that consumer services are making the most of the 400% increase in mobile searche by making sure they?re visible to customers using smartphones to search for local businesses.
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As a frequent flyer between Dubai and London and a regular traveller to other international destinations such as New York, I have a keen interest in what makes a travel comfortable and enjoyable. Its not, as some may think, always about bells and whistles and lots of fuss.
Search and online display marketing have become required channels for travel brands. But the disciplines have evolved radically and are increasingly integrated and measured via digital marketing suites serving real time, behaviour-led campaigns.
All industries have moments when supply and demand suffer. Case of point: if a thunderstorm knocks down trees in your town, good luck finding a chainsaw, and should you find one at all, youll pay a steep price. While expected, unlike a thunderstorm, the Olympics are a blizzard that hits one lucky city with demand every four years.
This year has seen a boom in the demand for overseas holiday rentals as people still seek to enjoy a holiday abroad but on a restricted budget.