Richard Evans, director of marketing ? EMEA, Silverpop, explains how to maximise email and social customer service potential
In the travel industry, customer service is always a key topic. When people are looking to do business with travel and tourism companies they expect a first-class, personalised experience - the industry lives and dies by it.
Loyalty is a core end goal for marketers world-wide. A stable customer base can provide a much-needed starting point for a growing business, as well as buoyancy in rough times for established companies weathering a storm. But the airline industry has been slow to recognise this.
The London 2012 Olympics is a huge opportunity for the leisure and hospitality industry, but it will also bring its challenges as we prepare for the influx of a diverse mix of tourists, sporting competitors and support staff visiting the Games.
Our recent Channel Vision study of 123 businesses found that more than half believe it isnt appropriate to have a catalogue. Interestingly a good tranche of these were drawn from the travel industry which has historically been a big user of catalogues. The research found that instead, businesses in the sector are focusing their efforts and resources on e-commerce.
People aged 65+ and those with pre-existing medical conditions are struggling to find travel insurance at the time of travel. Those that do find travel insurance often end up paying over the odds.?