Gez Daring, business development director at KMP Digitata, offers a marketer?s guide to the ins and outs of responsive web design
The proliferation of tablets and smartphones over the last couple of years means that digital marketers now understand that they need to deliver content that looks great on a multitude of platforms and devices. One way of doing this is to adopt a responsive web design?(RWD) approach.
Bookings are booming this October with a reported 5.7million Britons taking trips abroad this autumn. This has been attributed to the wet summer Great Britain has experiences and, of course the Olympics. From a survey by currency specialist Travelex the most popular destinations are in the Med including Egypt and Turkey.
Across all industries social media is booming and many marketers are jumping on board, with social media spending on these tools expected to rise massively this year.
Hot on the heels of the January 2012 price hike, the Government has just publicised its plans to increase rail fares by up to 11.2%, around double the rate of inflation, and potentially costing commuters, and business travellers alike, hundreds of pounds in additional fares. In fact, the increase will cost some rail users more than 20% of their annual salary.
With economic uncertainty still dominating the headlines, it can be easy to think it is all doom and gloom out there. However, there are markets that are fighting back and the escorted coach tour industry is certainly one of them.