cc.web.local

Alick Miskin, director of diversity services at Grass Roots, looks at how the industry can rise to the challenge of Olympic hospitality

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alick miskin grass rootsThe London 2012 Olympics is a huge opportunity for the leisure and hospitality industry, but it will also bring its challenges as we prepare for the influx of a diverse mix of tourists, sporting competitors and support staff visiting the Games.

Ian Simpson, MD at Catalogues 4 Business, explains why we should ignore the digital evangelists when it comes to marketing

ian simpson1Our recent Channel Vision study of 123 businesses found that more than half believe it isnt appropriate to have a catalogue. Interestingly a good tranche of these were drawn from the travel industry which has historically been a big user of catalogues. The research found that instead, businesses in the sector are focusing their efforts and resources on e-commerce.

Ian Jennings, founder and managing director of travel insurance company Explorer Travel Insurance, shares his top tips on finding the best insurance deal to meet all circumstances

ian jenningsPeople aged 65+ and those with pre-existing medical conditions are struggling to find travel insurance at the time of travel. Those that do find travel insurance often end up paying over the odds.?

Hal Stokes, social media director of Essence explains how to mobilise social media in the travel industry

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The way consumers purchase travel and holidays has changed radically. Gone are the days of going into your local travel agent and picking up a brochure, now, for many people, booking a holiday takes place entirely online. For travel agents this represents a huge mind-set shift in how they reach and communicate with consumers and establishing an online presence is crucial.

Danny Bryer, director of sales, marketing & revenue for the Protea Hospitality Group says it?s time to rethink South Africa?s destination marketing strategy

South Africa should take its place in the international tourism arena as a destination of choice; not stand cap in hand asking travellers to visit because its a cheap long-haul destination.

The War Is Over and You Won: Bill Kotrba, director of Industry Strategy, JDA Pricing & Revenue Management highlights how price optimisation is the way forward

Bill_Kotrba_Headshot"You are only as smart as your dumbest competitor" ? this truism cuts across every industry and has stood the test of time. When one competitor panics and cuts prices, it often leads to a downward price spiral whereby others are compelled to cut prices or risk losing market share and revenue. Low prices are great for customers but for businesses, they are often the path to mutually assured destruction and long-term losses.

Raphael Bejar, founder and CEO of AirSavings, highlights how tech-savvy air passengers want more and are getting more from their airlines

raphael-bejarWhen it comes to airlines business models, theres no question that the last decade has been filled with turbulence ? just pick your poison: rising fuel costs, political unrest, and a sluggish global economy. Fortunately ancillary revenues have done much to re-write that gloomy narrative.