Andy Archer, the regional vice-president pricing & revenue management group of JDA, looks at how hotels can utilise Big Data to ensure that they are pricing accurately to customers? demands
Todays customer is more cost conscious than ever and this is having a big impact on the travel and hospitality sector. According to recent research from Mintel, an increasing number of holiday and hotel purchases are being made online, as holidaymakers are increasingly of the opinion that it offers them the best value for money.
As a frequent flyer between Dubai and London and a regular traveller to other international destinations such as New York, I have a keen interest in what makes a travel comfortable and enjoyable. Its not, as some may think, always about bells and whistles and lots of fuss.
Search and online display marketing have become required channels for travel brands. But the disciplines have evolved radically and are increasingly integrated and measured via digital marketing suites serving real time, behaviour-led campaigns.
This year has seen a boom in the demand for overseas holiday rentals as people still seek to enjoy a holiday abroad but on a restricted budget.
In the travel industry, customer service is always a key topic. When people are looking to do business with travel and tourism companies they expect a first-class, personalised experience - the industry lives and dies by it.
Loyalty is a core end goal for marketers world-wide. A stable customer base can provide a much-needed starting point for a growing business, as well as buoyancy in rough times for established companies weathering a storm. But the airline industry has been slow to recognise this.