vc.web.local

To win the price war, you must know who you?re fighting

Bill_Kotrba_Headshot Bill Kotrba, vice president of Industry Strategy for JDA Software, looks at how to turn price transparency into opportunity by identifying your true competitors.

The planning director at Positive Thinking, Paul Godwin, asks if Brits are becoming more European

Holidaying in the UK hasnt always been on top of the vacation wish list for many Brits. Whilst cheaper air travel has given us the opportunity to venture outside of Blighty and explore warmer and more exotic foreign climes, holidaying in the UK has long been stigmatised as a less appealing option consisting of a wet week on Blackpool Pleasure Beach eating soggy fish and chips.

Frank Orman of LeadGenerators explains what Walt Disney can teach us about social media

Frank Orman, founder of London-based online marketing agency, LeadGenerators, explains why we should be looking at social media from a marketing perspective

Danielle Fear of CruiseCompare.co.uk offers her tips for cruising on a budget

Danielle Fear, managing director of CruiseCompare.co.uk offers her tips on how to enjoy a cruise holiday without breaking the bank.?

Darren Daws ? MD of SMS marketing service Txt Local speaks about the value of SMS marketing for the travel industry

As consumers become increasingly dependent on mobile phones and mobile technology becomes more sophisticated, it is no surprise that businesses in the travel industry are looking to mobile marketing solutions.?

David McMaster from CruiseBite.com examines agent commission from cruise lines - but is it all good news?

Many column inches in the trade press of late have been dedicated to the contentious issue of slashing agents? commission on cruise sales. The world of cruising has undeniably become a cut-throat market, with web savvy travellers shopping around to get the best deal possible - haggling over every last penny and value add offer ? and the growing influence of online review/community sites changing the way we research (and purchase) our trips.?

George Christakis, sales & marketing manager, Tourism Northern Territory explains why it?s important for agents to experience destinations first-hand

In an age of prolific online travel ?supermarkets? one key sales tool travel agents have at their disposal is their expertise. Whilst it may be easy for Joe Public to book a holiday on the internet it can still be something of a gamble without lots of research and recommendations, particularly for a destination like Australia.?