To win the price war, you must know who you?re fighting
![]() |
Bill Kotrba, vice president of Industry Strategy for JDA Software, looks at how to turn price transparency into opportunity by identifying your true competitors. |
![]() |
Bill Kotrba, vice president of Industry Strategy for JDA Software, looks at how to turn price transparency into opportunity by identifying your true competitors. |
Frank Orman, founder of London-based online marketing agency, LeadGenerators, explains why we should be looking at social media from a marketing perspective 
Danielle Fear, managing director of CruiseCompare.co.uk offers her tips on how to enjoy a cruise holiday without breaking the bank.?

As consumers become increasingly dependent on mobile phones and mobile technology becomes more sophisticated, it is no surprise that businesses in the travel industry are looking to mobile marketing solutions.?

Many column inches in the trade press of late have been dedicated to the contentious issue of slashing agents? commission on cruise sales. The world of cruising has undeniably become a cut-throat market, with web savvy travellers shopping around to get the best deal possible - haggling over every last penny and value add offer ? and the growing influence of online review/community sites changing the way we research (and purchase) our trips.?

In an age of prolific online travel ?supermarkets? one key sales tool travel agents have at their disposal is their expertise. Whilst it may be easy for Joe Public to book a holiday on the internet it can still be something of a gamble without lots of research and recommendations, particularly for a destination like Australia.?