Tara Stangel, Senior Director and Hotel Partnership Manager at Hotwire.com, explains how hoteliers are meeting challenges to the industry head on, and the growth of the opaque booking model within the industry
The hotel industry, along with the entire travel industry, has not been immune to the global economic downturn. As a result, many suppliers in our field are taking a look at the strategies they employ to see how they can optimise performance in order to increase revenues and get closer to full occupancy.
As we are all aware, summer 2012 delivered huge exposure to the UK and our capital city. Undoubtedly, being a busy time for hoteliers, it inevitably illustrated some valuable lessons that will help to guide them throughout Europe during future events.
Airline loyalty programmes have long been emulated by other verticals like retail, hospitality and entertainment. For decades the industry has been looking to innovative solutions in order to improve customer experience and to differentiate on service including in-flight entertainment, lie-flat beds, onboard Wi-fi, and in some cases fine dining and comfy bedding.
Travel was the first engine of the e-commerce revolution. For many people, searching and buying travel online for great value fares was their first experience of e-commerce.
Over recent years consumer behaviour has changed dramatically. Easily available information coupled with the continued economic turmoil has made todays consumers extremely discerning in their choices around travel.
Akin Koc from Anatolian Sky Holidays explains why there?s no better time to visit Egypt than now?