With the pound looking stronger than it has in seven years Cruise Nation looks at ways to take advantage of the positive forecast and reveals its money saving tips for travelling on a budget.

Customer loyalty schemes have a long history of successfully improving customer engagement and retention in the retail sector. As travel agencies already know bringing in new customers compared to retaining existing clients is far more costly. As such, there are lessons agencies can learn from the retail market on how, if executed well, loyalty schemes can increase your customer retention and significantly boost bottom-line profits.

A study of post-holiday blues by Jet2holidays asked holidaymakers what were the strangest things travellers have done to get over the condition.

A recent report from Travelex reveals that food is impacting our wallets more than ever with the average person spending ?250 on food alone when on a seven-day trip away.

When the opportunity to visit Blackpool came up, I had to take it. Having only ever visited once or twice as a young child, I wondered how Blackpool had changed in the last 30-plus years ? and whether the negative perceptions of Blackpool had any truth behind them?.

As all seasoned marketers know, establishing and managing a brand is vital when it comes to being the tour operator, destination, hotel or attraction of choice. Your brand says a lot about the kind of hotel room to expect or service levels on a flight. The reason customers choose one brand over another is varied and complex but having greater brand awareness undoubtedly results in greater market share.