Changing the volume ? how to cut through the noise online and reach new customers by Dan Cohen, Tradedoubler
The internet is continuously dictating the way people shop and engage with travel operators. Those looking to make a getaway will have all experienced a barrage of advertising every second they are online. For this reason, cutting through the noise and locating new customers is harder for travel marketers and those in the tourism industry as a whole to achieve than ever before.
Most vacation plans begin with a focal point or a main attraction in mind. Think Niagara Falls or the Sistine Chapel. But it might not be that grand or iconic for everyone all of the time. It could be a music festival, a beautiful beach, or a hotel that one of your friends couldn?t stop talking about last summer.
Two broad trends are driving a greater focus on the issue of Duty of Care: an escalating global risk environment and the demand by UK companies, large and small, for their employees to travel abroad on business.
According to the new Holiday Spending Report from Post Office Travel Money, 80% of UK holidaymakers now rate their safety abroad as the single most important factor in holiday destination choice.
Mobile devices are revolutionising the way we travel. We use them to store our vital travel documents, our flight and seat number, as well as to navigate us to our hotels once we touch down abroad. But what happens if we forget to charge them ? or if the battery suddenly goes flat?
The latest Holiday Confidence Index for Spring 2016 from First Rate Exchange Services reveals an encouraging stability in consumers? appetite for overseas travel in the year ahead, despite the impact of the weaker pound on their pockets, the ongoing threat posed by terrorist attacks and a sharp fall in confidence about the UK economy.