38% of UK SMEs believe they will fail if a digital strategy isn?t implemented, yet only 2% are actually doing something about it. In the highly competitive travel industry, its vital professionals at every level understand the technology available and how it benefits the business. If not, efforts to cut costs and introduce sleeker operations will be wasted. Travel companies have seen small technology changes enhance the travel experience though, such as faster Wi-Fi and interactive airport desks, but to truly capitalise on technology, businesses must think differently.

Review sites such as TripAdvisor and Feefo have long since secured their roles in the shopping baskets of travel consumers. Consulting reviews and other user generated content (UGC) is now a key part of the purchase journey for many travellers. TripAdvisor alone reaches 350 million people per month, with 200 new contributions added every minute. Online reviews harness user generated content as a powerful marketing tool, but some brands are still anxious about putting the consumer and their opinions in the driving seat.

It might seem scary stepping away from the helm, but here?s why travel brands should loosen their brand control.

There was once a time that the only companies who trained their employees on travel safety and security (or who even had a travel security policy) were those who operated in the so-called ?high risk? industries or areas ? work such as manufacturing, construction, mining, drilling, or defence in places such as Somalia, Afghanistan, Iraq or Papua New Guinea.

We all lead hectic lives and it?s easy to put off life laundry like sorting out your finances. Initially it might sound like the last thing you want to be doing on holiday but spending 30 minutes getting on top of things could save you hundreds of pounds. Here are seven super quick things you can do to save money poolside.

Unless you?ve been living under a rock I?m sure you?ve heard about the latest gaming trend: Pok?mon Go. Plenty of people, including myself, started playing before the app was available in the UK. Following the official release of the app, its popularity has continued to grow.

Based on my experience managing social media channels for travel companies on a freelance basis, here are my top tips for social media marketing success: