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Four new tours are available through the region which continues to rise in popularity, including Contiki’s first-ever trip to Borneo as well as additional tours in China, India and the Philippines

Despite conflict-impacted traveller confidence and the ensuing decrease in UK visitation this year, Jordan Tourist Board’s managing director, Dr Abed Al-Razzaq Arabiyat, remains sure that the “resilient” nation can refine its messaging to better appeal to the UK market in 2025