25% of agents listed tips and techniques to grow sales as their top priorities, shortly followed by incentives (23%) and new products (20%), in the latest edition of Holiday Extras' agent survey
Training also earned a spot in the upper echelons of agent priorities.
Speed and convenience are also of growing importance, with 29% of agent respondents revealing they already use AI tools to streamline customer service; Holiday Extras confirms it intends to further integrate AI into its trade services in response.
Lindsay Garvey-Jones, Holiday Extras' national retail manager, said, "There’s nothing we love more than hearing from the travel trade, and we are absolutely buzzing that so many agents share our vision of making travel hassle-free.
“Our latest Agent Report has given us loads of insights into how we – and all our industry partners – can work with them to grow their businesses, especially as even more holidaymakers see and understand what they value in booking their trips with experts."
Holiday Extras recently broke into the theatre ticketing space, launching curated West End packages to agents in November.
