After opening the month with a 144% spike in trading and sales, Fred. Holidays is anticipating its most successful peaks period in history
The 144% spike was recorded against the same period (the opening week of the year) in 2024.
Notably, the operator has also reported a 50% growth in agents booking with them, after reporting a 100% increase in trade sales in 2024.
40% of bookings so far have been for rail and tailor-made packages, but the opening of the year also marked the best-ever week for cruise sales.
The ongoing Re:ward incentive offers agents the opportunity to earn up to £1,000 on every booking until February 28th, 2025.
Tricia Birmingham, Fred. Holidays' director of tour operations, noted, "Agents [are] starting to realise that we work with over 40 cruise partners and have a team of experts on hand who can provide a tailor-made service combining cruise with flights, rail, tours and land stays.
"As we head towards our most successful peaks ever I would like to thank our agent partners for their support and everyone at Fred. Holidays for all their hard work."
Last September, Fred. Holidays revamped its agent portal, improving functionality, user-friendliness, and access to multimedia content and information on its GSA partners.
