The cruise line is hoping to continue the Dry January wave with the new menu, available on board from March
Dubbed the Amore Princess Zero Alcohol Collection, the new range of non-alcoholic beverages and spirits expands the teetotal onboard offering.
Cocktail alternatives have been curated and developed with the team behind Sips in Barcelona (ranked the world's best bar), Princess mixologists, and celebrity cocktail artist Rob Floyd.
The celebrity endorsements don't end there: fittingly for Princess Cruises, pop royalty Kylie Minogue's non-alcoholic sparkling rosé will be worth raising a glass to as it joins the onboard range.
Sami Kohli, the cruise line's vice president of food and beverage, said the collection "reimagines what non-alcoholic drinks can be," and hopes that the A-list brands included "complement the elevated Princess experience."
Drinks included in the collection are covered under the Princess Plus and Princess Premier beverage packages, which feature unlimited beverages and several other elevated amenities while on board.
If the news of the new 0% collection wasn't exciting enough, the cruise line recently revamped its trade platformatform, showcasing everything Princess during its wave campaign and beyond.
