Italian specialist Citalia has reacted to 'The White Lotus effect', which has seen searches for 'Sicily holidays' and 'where was The White Lotus season 2 filmed' surge 5,000% since the show's second season debuted in October 2022
Citalia has revealed that, from 2022 to 2023, Sicily bookings shot up 100%, attributing the demand to interest generated from the show's second season, which was filmed on the island.
Heather Green, the operator's head of product, noted the island's "history, style, picturesque views, and amazing food," adding that "it’s of little surprise that it has played backdrop to some of the world’s most iconic moments in TV and cinema.
"As travellers look to tread the steps of some of their favourite characters, ‘set-jetting’ continues to be a popular trend – and ‘The White Lotus effect’ has had a significant effect on interest in Sicilian holidays in recent years, with bookings for the area up +100% over the 2022 to 2023 period."
Until the end of January, Citalia is offering up to £200 off multi-centre and twin-destination holidays.
