Not Just Travel's brand refresh centres its identity around agents' expertise, knowledge, passion and ability, hoping to "make planning a holiday feel like a holiday" according to the brand's new tagline
Developed in partnership with consultants from Fridays At Nine, which has worked with brands like Yeo Valley and Miller & Carter, the brand refresh hopes to lean into its agents' high customer service standards.
Co-founder Steve Witt noted that agents "can often become too focused on promoting offers rather than communicating their personal and proactive customer service... we have redefined our value proposition to enable our members to position themselves as the most trusted travel consultant for all things travel - for life."
Not Just Travel consultant Joanne Hyder, who has worked with the likes of Coca-Cola and Virgin Atlantic in previous roles, said, "I am a passionate believer in branding. This strategy is spot on; it really taps into what people think, feel and do and addresses every step of the customer journey.
"The distinctive creative sets us apart from other agents, plus editable templates will save so much time. Importantly we will all consistently communicate the value we offer."
The new branding is now visible across Not Just Travel's digital platforms.