Apps and mobile-optimised websites are playing increasingly important roles in the marketing strategy of companies in the travel industry.

Millennials are more likely to have visited Mallorca than Morecambe, or been on a theme park ride than a donkey ride, new research from Sykes Cottages suggests.

Hotels.com has discovered that a fifth (20%) of OAP travellers (those above the age of 65) admit to spending on average more than ?500 a day while abroad, excluding accommodation and pre-booked flights, and choose to take fortnightly trips whenever they travel. This amounts to ?7,000 spent per foreign holiday.

Skyscanner has released its predictions for the top ten destination hot spots to watch in 2015. A mix of countries and cities, they range from mainstream, well-known destinations such as Mykonos and Australia?s Gold Coast to the more intrepid destinations of Siem Reap and Nicaragua.

Organisations have never had so much customer information; yet in many cases they have never had less idea about how to achieve effective customer engagement ? digital commerce marketing may be data rich but it is often insight, and invariably, action poor.

With the Huffington Post earlier this year declaring customer services to be ?one of the last frontiers of sustainable competitive advantage?, and behavioural research company TARP revealing the true potential of poor service ? a dissatisfied customer on average tells 12 people who then tell six more people each ? the importance of customer service has never been greater to travel firms.