Travel Bulletin
Travel Bulletin 
The recent furore surrounding Tripadvisor and the various court actions being planned around defamatory reviews of travel destinations has unearthed the ugly side of social media in the travel industry.? | The latest ABC figures (ABC independently verifies and reports on media performance) again proved the customer publishing sector is going from strength-to-strength.? |
 | ?New Internet Advertising Bureau (IAB) research reveals startling new insights into how different online formats (eg online display advertising, email marketing, affiliate websites and paid-for and natural search) have very distinct roles in how they contribute to a successful customer conversion journey. |
As a social media expert or internet marketing consultant I have seen some companies handle their engagement with social media very poorly which has damaged their brands, in some cases irrevocably.
When it comes to producing travel information, the current trend seems to be to try and drive customers online, away from the traditional brochure and heading towards a completely paperless future.?
| ? | ?Getting customers to notice and engage with your brand in today?s crowded travel market is a real challenge, especially with the vast array of multichannel and varied options now available through which to book and manage holidays. |
 | This year was predicted to be a good one for the international expansion of travel operators. A survey conducted at the end of 2009 by Frommers Unlimited and Travelmole found that many travel companies are looking to reach further afield, with 79% of respondents saying they were planning to invest heavily in multilingual content in 2010, up from a mere 13% in 2009. |
