Chris Steele from Koko Digital looks at how more travel companies are turning to viral marketing to raise brand awareness
![]() | More and more travel companies are turning to viral marketing, also known as ?buzz marketing?, as an option for raising brand awareness quickly and generating traffic to their websites. Equally though, the term is as vague, mysterious and terrifying as ?social media? for many business owners and directors in the sector. |

Looking back, 2010 was a trying year for the travel industry with the likes of the ash cloud, BA strikes, riots in Greece and trouble in Thailand coming on top of the effects of the recession. Yet against this backdrop, independent travel agents have been experiencing a renaissance.