Managing the pros and cons of the "White Lotus effect"
Despite Sicily and Hawaii both seeing impressive rises in interest after their starring role in The White Lotus seasons one and two, few anticipated Thailand would see such an exponential rise in interest after it featured in the show's third season. Our latest Agent Insight column from Zoe Palmer, a Travel Counsellor, spotlights how to balance the pros and cons of what has been dubbed the "White Lotus effect"