Travel Bulletin
Travel Bulletin 
When the opportunity to visit Blackpool came up, I had to take it. Having only ever visited once or twice as a young child, I wondered how Blackpool had changed in the last 30-plus years ? and whether the negative perceptions of Blackpool had any truth behind them?.
As all seasoned marketers know, establishing and managing a brand is vital when it comes to being the tour operator, destination, hotel or attraction of choice. Your brand says a lot about the kind of hotel room to expect or service levels on a flight. The reason customers choose one brand over another is varied and complex but having greater brand awareness undoubtedly results in greater market share.
With an abundance of roaming data offers and Wi-Fi options becoming available across the world, today?s travellers are increasingly turning to their mobile devices to find information, access services and communicate on the go, regardless of their location. At the same time, the increasing availability of innovative apps and advanced multimedia capabilities mean that mobile users are now demanding more while in transit. As a result, travel companies and their partners are entering a new era in which they must be prepared to use mobile to engage with consumers as never before.
Given that their only source of customers is online, tech is intrinsically at the heart of a successful Online Travel Agency (OTA). For this reason there is little or no room in the market for an agent who is not au-fait and up-to-date with the latest in the world of travel tech.
The late 90s saw the start of a trend that would change the way we purchase holidays forever. Websites such as Expedia were set up to encourage consumers to go online for their travel needs and now, less than 20 years later, online channels account for 45% of bookings made in Europe, according to Phocuswright. The market is now amidst another major trend as mobile device usage is soaring in the travel sector.
Whether you are a growing business or an established multi-national company in the travel industry, customer service is a critical factor of success. In a truly digital age, where customers have a variety of channels available to express their endorsements or complaints, timely and personal customer service is now essential for success.
Business travel can be very expensive. In fact, as most companies know, Travel and Expenses (T&E) are the second highest controllable expense after Salary and Benefits. It is also an area where businesses can lose significant sums of money due to weak exchange rates, confusion over expenses, misunderstandings in the expenses process, fraudulent activity and cash being lost or stolen. In order to address these issues, one solution to consider is using prepaid travel cards.
