Changing the volume ? how to cut through the noise online and reach new customers by Dan Cohen, Tradedoubler
The internet is continuously dictating the way people shop and engage with travel operators. Those looking to make a getaway will have all experienced a barrage of advertising every second they are online. For this reason, cutting through the noise and locating new customers is harder for travel marketers and those in the tourism industry as a whole to achieve than ever before.
Most vacation plans begin with a focal point or a main attraction in mind. Think Niagara Falls or the Sistine Chapel. But it might not be that grand or iconic for everyone all of the time. It could be a music festival, a beautiful beach, or a hotel that one of your friends couldn?t stop talking about last summer.
Two broad trends are driving a greater focus on the issue of Duty of Care: an escalating global risk environment and the demand by UK companies, large and small, for their employees to travel abroad on business.
Mobile devices are revolutionising the way we travel. We use them to store our vital travel documents, our flight and seat number, as well as to navigate us to our hotels once we touch down abroad. But what happens if we forget to charge them ? or if the battery suddenly goes flat?
Guy Bentley, CEO Worldwide of Glion Institute of Higher Education recounts his experience at the recent ?Inside the Future of Luxury? panel held recently in London and dissects discussion outcomes on their relevance and implications for higher education?
Much of the focus of what a Brexit would mean for the travel industry has focused on outbound travel however Allan Lambert, managing director of Blue Chip Holidays, has expressed his concerns over the impact it could have on the inbound travel market?