I have recently returned from a whirlwind fam trip through the vast, wild and captivating country of Botswana. Exceeding all my expectations, Botswana is a safari destination that comes with plenty of adventure and some truly unique wildlife encounters. Continue reading for top tips and to join my journey from the mighty Victoria Falls to the tranquillity of the Okavango Delta.

Rob Darby discusses how years of uncertainty have bred the ?savvy sun seeker? and how agents must innovate to stay competitive.

Have you ever wondered how you can improve your customer service? Perhaps youd like to increase client retention figures or learn how to attract new business? Sales managers up and down the country spend a lot of time with agents, training them, helping them to boost their product knowledge and observing them in their day-to-day role.

The travel industry is unequivocally successful when it comes to helping its customers get to their destination of choice. It continues to over-deliver against expectation when it comes to providing a tailored service to ensure its customers get the holiday they want, where they want and how they want it.

Dan Lafferty examines the psychology behind audio branding and how travel agents can use sound to influence customer behaviour.

It?s the highlight of a person?s year and normally the second biggest household expense after a mortgage payment. While this is great for the travel industry, most holidaymakers can?t tell the difference between holiday providers. This makes it a very competitive market for companies who really must do all they can to attract and retain longstanding, profitable customers.