News views - Travel opinions

Increasing the average booking value of ferry and cruise customers by Bet Maguire, Senior Analyst, Maxymiser

The cruise and ferry industries may enjoy a different customer profile and face different competitive challenges but there is one underpinning goal that they both share: the sale of ancillary products (from destination excursions to onboard meals) can mean the difference between profit and loss on any single journey. Bet Maguire, Senior Analyst, Maxymiser, outlines the importance of online content and customer journey optimisation to drive up revenues.

Bet

ANTOR members reveal how social media has impacted them by Tracey Poggio, chair of ANTOR

Over the past decade, the world has experienced a technological revolution.

Tracey1

Mark Williamson, sales and marketing director at PH Media Group explains how travel operators can transform hold time into a golden opportunity

The telephone remains a crucial, yet often underappreciated, marketing tool in the travel industry.

PH Media Sales and Marketing Director Mark Williamson press shot

Brand Union?s business development manager, Heloise Touffu, looks at the rebranding efforts of Alitalia

The dust that?s settled over Italy?s national carrier, Alitalia, is soon to be shaken off after the airline announced a new business strategy, backed by Etihad Airways, that?s set to revitalise this once loved brand.

Heloise

How automated air booking solutions can increase your market share, by Maria Regester, Vice President of Business Development at RightRez

Keeping a competitive edge in an industry saturated with online booking options can cause anxiety amongst the most seasoned travel agent or tour operator.

Navigating the complex world of air travel, by Maria Regester, Vice President of Business Development at RightRez Inc.

Innovation, travel technology, automated payment solutions, data, data and more data - when did selling travel become so complicated?

Why Bitcoin will fly in 2015 by Akif Khan, VP in Solution Strategy at Bitnet

Akif Khan 2 Bitnet.jpg

Adding bitcoin as a payment option to your website or mobile app could be a smart move in 2015 ? taking a payment in bitcoin is typically cheaper than accepting a card payment, there is no chargeback risk, and you?ll be making it easy for anyone in the world to pay you as easily as a customer in the UK can. Furthermore, all the cool kids use bitcoin, so you?ll be making your brand look innovative and differentiating yourself from your competition.

Travel Opinions

Page 16 of 38

Sidebar