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In the areas where the B2B travel tech provider has integrated it, 20% of customer service contacts have been exclusively handled by AI, reducing wait times substantially and "generating tangible results for our customers and partners," according to COO Xabier Zabala

Beyond its fame as the backdrop for the Game of Thrones, Malta is described as "a place where history meets beach life [and] every corner has a story to tell" by Not Just Travel agent Donna Rydderch