Su Dillon, a Travel Counsellor, isn't just a seasoned winter sun seller, but a frequent snowbird herself. In the latest edition of our Agent Insight series, she shares the key to tempting her clients to commit to a winter getaway
"Who doesn't love having a little winter sun to look forward to? As the kids head back to school and autumn begins, this is my favourite time to focus on winter bookings. It’s like a mini “peak season” reset – productive, exciting, and full of opportunity.
"It's like a mini 'peak season' reset – productive, exciting, and full of opportunity..."
"I start by looking back at clients who usually travel in the winter months, reaching out with inspiration. Sometimes I’ll even price up the same holiday they enjoyed last year and drop it in a message – often that’s all it takes to get them dreaming again.
"Families are a big focus right now, with October half term and Christmas holidays perfect for a sunny break. Speaking of Christmas (yes, I know , no one wants to think it’s that close!) I love reminding clients how surprisingly affordable a festive escape can be. A holiday in the Caribbean or Canary Islands beats cooking a turkey and watching the same TV specials every year.
"Personally, I’m rarely in the UK for Christmas; nothing compares to sipping something cold and unwrapping presents in December sunshine."
"...nothing compares to sipping something cold and unwrapping presents in December sunshine."
"Cruising is also huge for winter travel. The Caribbean, Middle East, and Far East are all popular routes, and I always suggest a cruise option for winter getaways. Even first-timers are surprised by the value and convenience of exploring multiple destinations in one trip.
"I also draw inspiration from TV and media trends – The Fortune Hotel recently showcased Grenada’s stunning scenery, while Holland America’s Supercruising: Life at Sea has highlighted the Panama Canal and private islands. These features spark wanderlust, so are great to include in marketing to inspire. They’ve certainly added a few more places to my bucket list.
"So, as the days grow shorter, I see this as the perfect moment to share inspiration and help clients swap grey skies for glorious winter sunshine."
Su Dillon is a Travel Counsellor based in Hedon.
Other recent editions of our Agent Insight series have seen Zoe Palmer unpack the pros and cons of 'The White Lotus' effect and Kerry Cansdale reveal her secrets to selling cruise.
