In our latest Agent Insight column, Gaynor Speakman, an agent making the most of the cruise craze, spotlights the common misconceptions and reservations of guests considering a cruise.
"Cruise holidays are on the increase: from ocean to river, solo, multi-generational, activity, adults-only, and luxury... cruising has it all!
"Just like a land-based holiday, you can find a cruise for everyone. I always ask "Have you thought about a cruise holiday?" when a client is not quite sure what they want from their holiday, here are some of the replies:
- I hadn’t thought about a cruise – Why not? It's just like a land-based holiday but with different destinations to explore.
- I’m not sure I can afford a cruise – There are different options for all budgets depending on the time of year and destination.
- I don’t like lots of people – That’s okay, you can go on a smaller ship where you won’t be overwhelmed, or some of the larger ships have different neighbourhoods, or areas that can be accessed to minimise contact with lots of people!
- We have children, I don’t want them to be bored – Are you kidding me? Cruising is one of the most child-friendly holiday options. Kids' Clubs are like Youth Clubs with some of the best technology and waterparks you can find.
"That said, it’s always important to make sure you match your customers’ holiday needs to the correct option. Ask about what they want from their holiday and what their expectations are for restaurants, activities, and destinations. You can nearly always match those up with a cruise.
"I recommend joining as many webinars and product training sessions as you can. Join the social media groups, go on ship visits when they are offered, and go on a cruise for your holiday if you get a chance! Agent rates are available on some cruises, so make the most of them.
"Most importantly, don’t be afraid to ask the question when you get your next land-based enquiry - what have you got to lose?"
Gaynor Speakman is a Personal Travel Consultant with Not Just Travel, based in Bolton.
