Jet2Holidays becomes the first UK operator to sign the pledge, further strengthening the company’s commitment to promoting sustainable and responsible travel on the island.
The pledge contains eight key points that covers the preservation of nature, values and the beauty of Majorca while ensuring the long-term prosperity of the island for both visitors and residents. The pledge address key areas including the appreciation and protection of nature, respecting the local communities, making a positive impact, buying locally, and reusing, reducing and recycling.
The key points within the pledge align with Jet2Holidays’ recently launched sustainability labelling scheme, enabling customers and agents to easily track and find their ideal accommodation from a curated collection of certified sustainable hotels, all of which meet the Global Sustainable Tourism Council’s (GSTC) Recognised standards.
The collection form Jet2Holdiays currently features almost 60 hotels across Majorca, and can be found here.
Steve Heapy, CEO of Jet2Holidays, stated: “As well as enjoying their well-deserved holidays on the beautiful island of Majorca, we know that customers take sustainability and responsible tourism very seriously. As a responsible airline and tour operator, we have taken a number of tangible steps on our journey to reach our sustainability targets, such as launching a Certified Sustainable Hotels labelling scheme.
“The Majorca Pledge for Responsible Tourism is a great way to create further awareness about this critical issue and, as the UK’s leading tour operator to the island, we are proud to be the first UK tour operator to sign the pledge. This is a clear demonstration of our continued commitment and leadership when it comes to working in partnership with our friends and partners in Majorca so that holidaymakers can continue to enjoy this special island, both today as well as in the future.”
