The brands new campaign aims to change perceptions of the state beyond Las Vegas well-established reputation, highlighting the quirky attractions outside the City of Sin.
Designed to position Nevada as an offbeat, creative and independent destination, the campaign includes playful assets to promote Nevada's unexpected offerings.
Nicola Orsua, Travel Nevada's chief industry development officer, said the board is "thrilled to introduce [its] GET A LITTLE OUT THERE campaign to the UK market... we’re inviting travellers to march to the beat of their own, offbeat rhythm."
