With immersion and authenticity high on consumers demands for holidays, ToursByLocals booking insight reveals one destination reigns supreme for locally guided experiences.
Guests looking for expert guides who know a destination like the back of their hand are catered for on the platform, which features local guides in over 185 countries worldwide.
Analysis of current booking patterns shows guests are keener than ever to get local insight: from help orientating a destination, complex public transport and local customs to discovering hidden gems that only a local can showcase.
Japan has risen to the top of ToursByLocals' booking stats, with 20% of bookings on the platform for the bucket-list destination. Tokyo, Kyoto and Osaka are the most popular regions comprising the booking burst for Japan.
