Lorine Charles-St. Jules has taken on the new role, after serving as the tourist boards director of marketing in the past.
Drawing on two decades of tourism leadership, Lorine Charles-St. Jules has taken on the position of chief executive officer for the Saint Lucia Tourism Authority.
Charles-St. Jules has previously served as the USA account manager for the Anguilla Tourism Authority and CEO of PEAEYE7 Marketing International, as well as roles at the Saint Lucia Tourism Board as director of marketing and tourism planning officer.
?It is with great pleasure that we welcome Mrs. Charles-St. Jules to the organisation and we are in no doubt that her track record as a tourism professional will lead brand Saint Lucia along a sustained growth trajectory. Her diverse experience in tourism marketing, sales and strategy will contribute greatly to our mission,? said Mr. Thaddeus M. Antoine, Chairman of the Board of the Saint Lucia Tourism Authority.
The new appointment will handle overall management of the Saint Lucia Tourism Authority, including development of destination services.
