Brand USA and a selection of destination partners wrapped up a two-week roadshow across the continent in London, with events in central London
Jackie Ennis, Brand USA's VP of global trade development, says Brand USA and its partners (Discover Flagstaff, Grapevine Texas, Illinois Office of Tourism, Miami CVB, Travel Texas, Visit California, Visit Pasadena, Visit Salt Lake and Visit Springfield, MO) were "delighted to celebrate our finale in London."
At the finale event, 60 agents joined Brand USA and representatives from its destination partners. The spotlight was very much on the States' historic and iconic self-drive itineraries ahead of next year's centennial of Route 66.
Next month will see the destination organisation host its 10th mega-fam trip, inviting 60 agents to the States between May 11th and 19th, 2025.
