Carrier's new Limitless label offers agents full marketing support on high-ticket bookings, responding to demand that has seen bookings over £100,000 comprise almost a quarter of its total sales
23% of Carrier's bookings in 2024 were in excess of £100,000, up from just shy of 20% in 2023. Managing director Natasha Towey said, "We continue to see a steady growth in the number of high-value bookings we have coming in... due to the make-up of these trips, they can be difficult to facilitate. Most of these bookings come through our agent partners, because having a trusted advisor is key."
Six itineraries and four buy-out options comprise the inaugural Limitless range. The latter includes a private rent of Sir Richard Branson's Necker Island in the British Virgin Islands, while the tours span Africa, Sri Lanka, Indonesia and Antarctica.
Each agent partnering with Carrier on the Limitless campaign will receive a dedicated white-label website, showcasing the Limitless range in a more interactive way than a standard online browser. Other assets available include an unbranded campaign reel and static banners.
On the new range and agent support initiative, Natasha continued, "Our aim is to help agents grow their business, not with offers and volume that attract low quality leads, but with better quality enquiries and bookings at a much higher value.
"This sample range is designed to inspire agents and their clients about the possibilities for multi-gen celebrations, once-in-a-lifetime trips, big family adventures etc. – we show that the options are indeed Limitless."
