With sales last month up more than 50% compared to 2020, Ocean Holidays Group has reached out to hail the trade.
The long-haul and luxury specialist group reported that 20% of its record-breaking revenue came from trade distribution, up 10% on the pre-pandemic levels.
Harry Hastings, co-founder, and co-CEO, of Ocean Holidays, said: “It’s incredible after such a turbulent few years to finally see, not only a return to normal, but a bumper peaks. This January has been a jolt of confidence the industry needed after so much uncertainty.
“We are so grateful for the support from our relatively new trade partnerships of which we are so fortunate to be enjoying mutual success together.”
Ocean Holidays has adapted its trade programme to provide agents with best-in-market practices and incentives to boost sales in 2023.
These include up to £600 in incentives per booking and quick response times to all calls, with the operator reporting that over 95% were answered in under 30 seconds.
