Escorted Tours highlight a varied selection of holidays that agents can only book through a dedicated specialist.
Newmarket Holidays' new 'Exclusive Tours' category, offering group breaks with activities, hotels or other features that aren't available from any other UK tour operator.
The breaks include African safaris, Wimbledon tennis breaks, and a Lapland Santa experience.
Richard Forde, head of Trade Sales at Newmarket Holidays said: "Our product teams work tirelessly to create tours that are magical and memorable, including some that take customers to places they can only reach with Newmarket Holidays, or combine specific features that are not available with anyone else in the UK.
"Creating the Exclusive Range brings these tours and holidays together in one place and helps us to highlight this to agents, giving them a powerful sales message for their customers."