'Luxury Uncovered – a guide to travelling in the know' kicks off a six-week sales drive, supporting agents to pursue luxury sales for the remainder of 2024 and looking ahead to 2025
The 70-page brochure collates 50 itineraries, dubbed 'must-books' by the luxury operator, and hopes to cut through the noise and combat the 'decision paralysis' which plagues luxury holidaymakers in a crowded market.
Head of marketing Byanne Akbor explained that Carrier's product managers and travel designers have personally explored 34 destinations worldwide in the lead-up to the campaign, and that "their keen expertise and discerning eye have been instrumental in curating this collection of mustbook holidays."
Chapters in the brochure include 'Most wanted' with returning favourites, predictions for 'The next big thing', examples of 'Rare beauty' and 'Winter vibes', plus 'Top of the class' options.
Agents can access over-branded materials for Carrier's preferred partners, a marketing toolkit with window displays, videos, and social media assets, plus a digital campaign book.
Rick Milne, Carrier's sales & commercial director, said the campaign "has been designed with our agent partners in mind. We recognise that the agents we collaborate with highly value our support in helping them stand out in a competitive market, especially during crucial booking periods like September.
"The content included is designed to help them attract and inspire HNW and UHNW audiences as they secure their final holidays for 2024 and start planning for next year."
