The platform's new partnership with Green Tourism will grant its direct contract hotel partners access to an internationally-recognised sustainability certification
The Global Sustainable Tourism Council recognises green Tourism's certification and encourages businesses to prove and commit to engaging with sustainability issues with their leisure and corporate guests.
Joe Whittle, Travel Counsellors' sustainability lead, noted, "We recognise the growing desire from our customers to make more responsible and sustainable travel choices.
"Our partnership with Green Tourism reflects our commitment to supporting our partners in adopting best practices that protect the environment and enhance the sustainability of the travel experiences we offer as we continue our journey to more sustainable travel."
A recent Travel Counsellors survey showed that 45% of respondents have been influenced to give greater consideration to sustainable travel options by greater coverage of the climate crisis.
