The music and style icon will join Virgin Voyages as a brand ambassador and investor.
Jennifer Lopez has joined the Virgin Voyages cruise line in a ceremonial role.
On her joining Richard Branson's new venture, Lopez explained: ?My artistic and social mission is to empower, inspire and entertain. Any opportunity that I get to combine all these attributes into a partnership and collaboration is exciting for me.
"I admire Sir Richard and all he has built. I am inspired by Virgin Voyages? dedication to creating irresistible experiences and focus on well-being, which all fits perfectly with my own lifestyle and brand ethos.?
Lopez will consult the cruise line on experience development, emphasising wellbeing and fitness, along with designing collaborations and entertainment co-creations.
Tom McAlpin, the cruise line's CEO, explained: ?From the moment we launched this brand, we knew we wanted to make waves and bring changes for Sailors to have the most epic vacation ever. After the last two years, vacations have never been more needed, so we searched for someone very special to join us on this voyage. Jennifer is a trailblazer and embodies the spirit that lives inside of Virgin Voyages and our people.
"As an investor and advisor, she turns the godmother tradition on its head and makes it powerful and limitless. We couldn?t be more excited for what is ahead.?
