The parent brand of Sanderson Phillips and tranquilico promises the new endeavour will offer a free-to-join community atmosphere which gives support, knowledge-sharing and networking opportunities for industry professionals.
Co-founder and Atkin Jones managing director, David Atkin, said: “Just, Good Travel is for anyone in the travel industry who knows that travel has so much to offer to the world but also realise that important and essential changes need to start happening now. We want to build a community of who want to use business as a force for good.
“At Sanderson Phillips and Atkin Jones, we’ve learnt the importance of putting sustainability at the very core or our business and feel that there’s a real opportunity to share that experience in order to help others reach the same point more quickly and efficiently.”
Donna Okell, founder of UK for Good, commented: “We’re delighted to be part of the Just, Good Travel community. As forward-thinking business leaders, we have a responsibility and an opportunity to use our businesses to shape a better world.”
Just, Good Travel will offer regular communications and bi-annual webinars focused on sharing knowledge and giving advice.
www.atkinjones.com/justgoodtravel